Althea · Roofer Partners
Come home to a home,
not a claim.
Every new roof is a decision: what to put back on, and what it will cost the homeowner long-term. The work you do at that moment is what keeps the next storm out of the house. We built Althea around a simple idea: the better decision should cost the homeowner less and pay you more.
Wind · Hail · Hurricanes · Severe Storms
§I Why this should matter to you
Being an independent roofer today is hard.
Labor pressure. Material inflation. Not exactly onside with insurers. The homeowner walks into your bid already nervous about cost, and the best work you do — a FORTIFIED™ roof done right — isn’t always visible to the insurance system that’s supposed to reward it.
Your work should count. But today, the homeowner can’t see what it’s worth.
The math on FORTIFIED™ is settled. Twenty years of testing, validated through real storms, cuts expected wind losses 50–70%. But no insurer is in the kitchen when the roof is being built. So when the homeowner reaches for the cheaper shingle, the savings stay abstract, and you don’t always win the bid that should have been yours.
Althea’s premise.
Connect what’s built to what’s insured — at the bid, through the certification, and over the life of every home you build. Reward the roofer for the work, by making the savings real, specific, and visible right when the homeowner is choosing.
Althea is wind-focused home insurance built for FORTIFIED™. We price each home based on how it’s built, not what zip code it’s in. That focus means homeowners pay less for wind coverage with us than with any other insurer.
We reach homeowners through independent agents and partnered roofers, at the moment of reroof — aligning the construction decision and the insurance decision.
Launching in Alabama, Fall 2026.
§II Three ways your work counts
Here’s what it looks like in practice, from first pitch to long-term: what the homeowner sees at the kitchen table, what they see in their policy, what your team works through day-to-day, and what the partnership generates over time.
01 The Closing Edge
A real-time insurance savings number at the kitchen table, to help you close the deal.
Today every roofer sells against the same vague range. “FORTIFIED™ saves up to 25% on insurance” doesn’t move a homeowner the way a specific number for their specific house does. We give you a real number, and it goes beyond baseline FORTIFIED™ to credit roof enhancements that credibly reduce risk.
“If I had that real-time savings number, I could sell the better roof in a single conversation every time.”
Coastal roofer
Kitchen-table view · what the homeowner sees mid-pitch
What the savings look like on paper → the policy declaration
02 FORTIFIED™ Without the Friction
The certification process should take care of itself, on every FORTIFIED™ job.
A roofer building serious FORTIFIED™ volume employs someone just to manage the back-office work. That cost doesn’t show up in your estimate but comes out of your margin every single day.
Finding evaluators with capacity. Compiling 35 IBHS-mandated installation photos. Tracking remediation cycles. Then hoping the homeowner eventually sees the discount. Each of these is friction on a job that should prove your quality, not add to your overhead.
You never chase an evaluator again. A vetted evaluator network with committed SLA windows, dispatched the moment your photos are in, on every home regardless of who insures it.
The cert package compiles itself. Photos flow from your CRM, organized against IBHS requirements, flagged for missing items before submission. No more manual pulling and packaging.
The homeowner knows you delivered. When the cert issues, they receive confirmation showing exactly what they’re saving — and who built the roof that earned it. The value of your work is visible in their policy.
The jobs you closed five years ago are already coming back. When FORTIFIED™ certifications expire, we handle the re-certification and ensure any maintenance work that surfaces routes back to you.
FORTIFIED™ certification pipeline · your jobs, end-to-end
03 Revenue Beyond the Reroof
New jobs. Re-certs. Storm calls. The partnership keeps working after the crew packs up.
A roofer who builds a great FORTIFIED™ roof gets paid once — for the reroof. The home stays valuable for years, but no one is paying you for that. Althea’s economics keep paying.
Re-cert routing when a FORTIFIED™ certification hits its five-year mark. Inbound referrals from homeowners in your market through Althea’s network. Storm dispatch during active weather events. These aren’t one-off bonuses. It’s the same communities, the same customers, finding their way back to you because you built the roof that held.
Revenue snapshot · what the partnership drives in your business
The start of a conversation
We’re building a tight network of the best roofers in each community. We’d like to find out if you’re one of them.
This isn’t a signup form or a vendor pitch. It’s the beginning of a conversation about whether the partnership makes sense for your business.
Reach out →Launching in Alabama · Fall 2026 · Gulf Coast expansion 2027